We do not sell your personal data as the concept of “selling” is traditionally understood as being the exchange of something for money. However, we share your personal information with third parties for the purpose of cross-contextual behavioral advertising purposes (e.g., targeted advertising and remarketing). Applicable U.S. state data protection laws hold such disclosures and sharing to be considered “selling” or “sharing”. Therefore, you have the right to opt out of such selling and sharing. In the preceding 12 months, we have sold or shared the following categories of personal data with the following categories of third parties and for the following purposes:

Category of Personal Information Sold or Shared	Category of Third-Party Recipient	Purpose
Identifiers	Analytics, marketing, advertising, and remarketing partners and service providers.	Analytical and targeted advertising purposes (including, without limitation, cross-contextual behavioral advertising). Specifically, to target advertisements for goods and services and to display those advertisements on other websites.
Internet or other electronic network activity information	Analytics, marketing, advertising, and remarketing partners and service providers.	Analytical and targeted advertising purposes (including, without limitation, cross-contextual behavioral advertising). Specifically, to target advertisements for goods and services and to display those advertisements on other websites.

For further information on such activities, please see our Privacy Policy. We do not knowingly sell or share for cross-contextual behavioral advertising purposes, the personal data of anyone under the age of 16 years old. See the “Children’s Privacy” section of the Privacy Policy for more information.

Where certain laws apply—based on where you are located and what laws apply to our processing of your personal data—you may have the right to opt-out. If you wish to opt-out of such “sales” or “sharing” please follow the opt-out instructions below. This is a limited opt-out that does not apply to information sold or shared prior to the Company receiving your request. Additionally, this opt-out is specific to us and does not apply to any third-party activity.

Instructions

If you want to opt out of the “selling” or “sharing” of your personal data for targeted advertising purposes, you can do so by clicking the “Your Privacy Choices” link in the footer of our Website. Specifically, you can opt out by toggling off “Sale or Share of Personal Data”. Please note your preference with respect to the cookie settings are device and browser specific, so you will need to change your preferences on each device and browser you use to interact with our online services. You must reset your preferences if you clear cookies or use a different browser or device.

You can also exercise your opt-out rights (subject to all applicable exceptions and exemptions) through the following methods:

• Calling us at 1 (866) 222-4243;

• Submitting a request via email at  info@betseyjohnson.com entitled “Data Rights Request” or “Data Privacy Request”.

Please note that, regardless of the method you choose to opt out, this is a limited opt-out that does not apply to information sold or shared prior to our receipt of your request.