BETSEY KITSCH BAG GIVEAWAY OFFICIAL RULES

1. NO PURCHASE OR PAYMENT IS NECESSARY TO ENTER OR WIN.

2. NOT IN ANY WAY SPONSORED, ENDORSED BY, ADMINSTERED BY, OR ASSOCIATED WITH INSTAGRAM.

HOW TO ENTER: Beginning on March 23rd, 2022 at 12pm EST through March 27th, 2022 at 12pm EST, log on to Instagram like, comment, and tag a friend on Betsey Johnson’s March 23rd post for the Betsey Kitsch Bag Giveaway. Your like, comment, and tagging of a friend on comment on the Post constitutes one (1) entry into the Sweepstakes. You may enter an additional one (1) time by sharing the Post to your Instagram story and tagging “@betseyjohnson.” No more than two (2) entries per Instagram account is permitted. Use of any robotic, automatic, programmed, or similar entry method or entering more than the number of times permitted will void all entries and result in disqualification. You may not enter more times than indicated by using multiple email addresses, identities, or devices in an attempt to circumvent the rules.

3. Eligibility. Open to residents of the 50 United States and D.C., eighteen (18) years of age and older as of March 23rd , 2022, except for employees of Steven Madden, Ltd. ("Sponsor”) its affiliates, subsidiaries, and agencies, and members of their immediate family or persons living in the same household. Void where prohibited.

4. DRAWING: Odds of Winning. A random drawing will be conducted on or about March 28th, 2022 by Sponsor to select the winners from among all eligible entries received. Odds of winning depend on the number of entries received. Potential winners will be notified by direct message on Instagram and must provide their email address and sign and return any required Affidavit of Eligibility and Release within five (5) days of the date notice is sent or such other date set by Sponsor. Failure to respond within the applicable time period will result in forfeiture of prize and Sponsor shall have the option to award the prize to an alternate winner. The return of any prize notification or prize as undeliverable may result in disqualification and an alternate winner may be selected. All income taxes resulting from acceptance of prize are the responsibility of winner. By entering this sweepstakes, entrant accepts and agrees to these Official Rules and the decisions of the Sponsor, which shall be final in all matters. Acceptance of a prize also constitutes permission to the Sponsor to use winner's name, and likeness, and biographical information for marketing purposes without further compensation or right of approval, unless prohibited by law. All federal and state laws apply.

5. LIMITATION OF LIABILITY: By entering this sweepstakes, entrants waive all right to, and hold the Sponsor and Instagram harmless from, any claim, liability, loss, damage (including punitive, incidental, and consequential damages), or expense (including attorneys' fees) arising out of or in connection with participation in this sweepstakes or the acceptance, use, or misuse of any prize. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. Sponsor and Instagram will not be responsible for: late, incomplete, or incorrect entries; an entrant's failure to receive prize notices due to entrant's spam, junk e-mail, or other security settings or for entrants' provision of incorrect or otherwise non-functioning contact information; technical, hardware, or software malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or used in this sweepstakes; by any human error which may occur in the processing of the entries in this sweepstakes; or any typographical, technological, or other error in the publishing of the offer, administration of the sweepstakes, or announcement of the prizes. If, in the Sponsor’s opinion, there is such an error, or there is any suspected evidence of tampering with any portion of the sweepstakes, or if technical difficulties (including viruses and bugs) compromise the integrity of the sweepstakes, Sponsor reserves the right, in its sole discretion, to cancel or modify this sweepstakes in a manner deemed appropriate by the Administrator. In the event of termination, winners will be selected from among all eligible entries received as of date of termination.

6. PRIZES: Two (2) first (1st) place winners will receive three (3) Betsey Johnson handbags. Each handbag is valued at approximately $83.00. Total prize value: $498. Prize consists of only those items specifically listed as part of the prize. Limit one prize per family or household. No substitution or transfer of prize permitted by winner. Sponsor reserves the right to substitute a prize of equal or greater value. All prizes will be awarded. If a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held, after which the prize will remain un-awarded.

7. CHOICE OF LAW AND FORUM: Entrant agrees that all matters arising out of or relating to this sweepstakes and these Official Rules are governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any of its conflict of laws provisions thereof. Entrant further agrees that any legal suit, action, or proceeding arising out of or relating to this sweepstakes and these Official Rules shall be brought exclusively in the applicable federal or state courts located in the county of New York in the State of New York.

8. WINNERS LIST: For the names of all prize winners, available after March 28th, 2022, send a self-addressed, stamped #10 envelope to: Steven Madden, Ltd., 52-16 Barnett Avenue, Long Island City, New York 11104.